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9:41

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Lumen Athletics

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Report detail

The display serif earns its place here — this is the agency's work, going out under its name.

9:41
August performance

1–31 August 2026

Meta carried the month

TikTok is now cheaper per click than search, and the Autumn Drop launch beat the Drop 03 benchmark by a third.

Spend (AED)
96,410
▲ 9.2%vs July
Return
3.8×
▲ 11.8%vs July
Revenue attributed (AED)
366,358
▲ 21.4%vs July

Spend over five months

Where the money went

  • MetaAED 43,7202.8M people reached4.2× return
  • Google AdsAED 23,040981K people reached3.6× return
  • TikTokAED 20,9203.1M people reached2.4× return
  • SnapchatAED 8,7301.2M people reached1.9× return

What we're doing next

  1. 1Moving 15% of the Google budget to TikTok while the click cost stays below search.
  2. 2Capping retargeting frequency at 3.5 so the Drop 04 audience doesn't fatigue.
  3. 3Shooting three new statics in the Sand colourway for the Drop 05 waitlist.
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