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Lumen Athletics

1–30 September 2026
Normalised across platforms · updated 11:40
Spend (AED)
96,410
9.4%vs August
Blended ROAS
3.5×
6.2%vs August
Impressions
8.2M
18.1%vs August
Clicks
129K
11.7%vs August
Conversions
2,977
3.4%vs August

Spend by channel

Every platform reports spend differently. These are normalised to AED, ad-account currency, excluding platform fees.

  • Meta
  • Google Ads
  • TikTok
  • Snapchat

Channel performance

Normalised
ChannelSpendImpr.CTRCPMConv.ROASΔ
MetaAED 43,7202.8M1.8%15.41,2844.2×12.4%
Google AdsAED 23,040981K2.9%23.58923.6×4.1%
TikTokAED 20,9203.1M1.2%6.76042.4×31.8%
SnapchatAED 8,7301.2M1.0%7.01971.9×8.2%

Top creative

By ROAS, minimum AED 3,000 spend

  • Trail Runner 2 — colourway drop

    AED 12,840 · 2.4% CTR

    5.8×
  • 48 hours in the Hajar range

    AED 4,210 · 1.4% CTR

    3.1×
  • Why we moved to recycled knit

    AED 9,640 · 1.1% CTR

    2.9×
  • Pack light, stay out longer

    AED 7,320 · 1.6% CTR

    2.2×