Autumn Drop 04 — daily budget 1,000 to 1,600 AED
A 60% increase. Anything above 20% needs a second signature from the Head of Paid Media.
An increase above 20% of daily budget needs a second approver — the Account Manager and the Head of Paid Media.
Requested by Priya Menon, 09:14. The person who asks for an increase cannot be the one who approves it.
Every active campaign
| Campaign | Budget | Planned | Actual | Pace | Projected | State |
|---|---|---|---|---|---|---|
| LAAutumn Drop 04 — Prospecting | AED 30,000 | AED 10,000 | AED 21,500 | 215% | AED 64,500 | Auto-paused |
| MFBack to Studio | AED 18,000 | AED 6,000 | AED 10,800 | 180% | AED 32,400 | Alerting |
| NDClinic Open Day — Jumeirah | AED 22,000 | AED 7,333 | AED 6,900 | 94% | AED 20,700 | No signal |
| SSWeekend Brunch Push | AED 9,000 | AED 3,000 | AED 2,850 | 95% | AED 8,550 | Active |
| KOQ4 Teaser — Broad Reach | AED 26,000 | AED 8,667 | AED 8,300 | 96% | AED 24,900 | Active |
What fired, and why
Autumn Drop 04 — ProspectingLumen Athletics
Spending 215% of plan. Projected to finish at 64,500.
Auto-pause is enabled for this client, so the campaign was stopped rather than only flagged.
Back to StudioMeridian Fitness
Spending 180% of plan. Projected 32,400.
Auto-pause is off for this client — alerting only. Turn it on in pacing rules.
Clinic Open Day — JumeirahNorthwind Dental Group
Conversion signal is not reporting. Spend is on plan at 94%, but nothing can be measured against it.
Auto-pause is off for this client — alerting only. Turn it on in pacing rules.